Crypto Marketing & Growth Expert

Content moves markets

I help crypto projects grow through marketing built on real human psychology — honest, systematic, and built to last. Ex–Chief Editor at Citadel.one. 4+ years in blockchain.

Open to Head of Content · Growth Lead · Community Director roles — remote, full-time or retainer
Ilia Malyshev
Buenos Aires · 2026
RU · EN · ES Web3 DeFi
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About
Ilia Malyshev
Ilia Malyshev
Crypto Content Manager
Web3 Marketing Specialist
Buenos Aires · 2026

I don't do hype.
I build trust.

What I do

Services

Not just content. A systematic approach to growth built on real human psychology.

The problem & the solution

Why most crypto projects
lose their audience

Three patterns that separate growing communities from dying ones.

Engagement rate: hype-driven vs trust-driven

Monthly trajectory. Hype peaks fast then collapses. Trust compounds.

Hype-driven
Trust-driven
Most projects chase hype spikes. Trust-driven content starts slower but the community stays.

Traffic source breakdown

Where audiences come from — and which convert.

Typical hype project
Content-first project
Paid traffic stops with the budget. Organic readers are 4–6× more likely to become active users.

Audience retention after 3 months

Active audience after 90 days — across three strategies.

Low-trust
Mixed
Trust-first
Hype projects retain under 8% after 3 months. Content-first: 45–60%.
Distribution & community

Content without distribution
is a tree falling in silence

Great content reaches 2% of your audience organically. The 98% depend on how you distribute.

How a single post travels through a community network

Gold = CM. Green = activated advocate. Grey = passive.

1
people reached
0
advocates active
reach multiplier
IDLE
current phase
COMMUNITY MANAGER
KEY ADVOCATE
ACTIVATED NODE
PASSIVE FOLLOWER
Algorithmic reach: 2–5%. One good CM multiplies reach 8–12×.

From post published → loyal community member

Where audiences drop off — and where CM makes the difference.

Without CM
With CM
A CM converts "saw it → engaged" from ~3% to 18–25%.

Auto-posting vs human CM — 6-month comparison

Same content, same frequency. Only variable: who distributes.

Tools schedule. People connect.
Writing & communication

Crypto projects write
like bureaucrats.

Maxim Ilyakhov's principles transformed Russian business writing — yet no crypto project applies them.

Track record

Selected results

Numbers from real projects, real timelines, zero paid advertising.

0
+ Monthly publications at Citadel.one peak
0%
Engagement rate from 2.8% · Citadel.one
0
+ Organic readers/month · zero ads
0
+ Readers per post · E-Change · zero ads
RU
Russian · Native
EN
English · C1 Advanced
ES
Spanish · C1 Advanced
Why me

The difference

I don't just "make content." I build growth on real understanding of people.

Result: not just traffic — loyal users who stay.

What I'm working on right now

Now

April 2026 · Buenos Aires. This page updates when my focus changes.

GROW
Let's talk

Ready to grow
your project?

If your project solves real problems and improves fintech — I'm the specialist you need.